Three Key Words Locked in China's 2023 "Double Eleven" Consumption: Rationality, Domestic

Products, and Silver Economy

Predicting the behavior and trends of consumers from different regions in China before the

"Double Eleven", consumer confidence will rebound, and total consumption will exceed the

level of 2022.

According to the data, this Double Eleven has the following characteristics:

1. Compared to the loud slogans of "buy buy buy" in previous years, this generation of

consumers has gained more rational precipitation. By collecting information from different

retailers and platforms, finding the most cost-effective products has become a choice for

more people.

The consumption trend of daily necessities is strong, and consumers tend to consume daily

necessities. This year, the willingness to purchase luxury goods and high-end consumer goods

such as watches, jewelry, wine, and spirits has decreased the most. Although consumers are still

willing to reward themselves by increasing their purchases of non essential goods, caution and

avoiding excessive luxury or excessive consumption are one of the characteristics of

consumption this year.

2. Chinese local brands are expected to become the biggest winners in this "Double

Eleven" event.

Consumers' loyalty to local Chinese brands is gradually increasing. This also echoes the

characteristic of rational consumption - driven by a deeper understanding of local brands in

terms of product quality and safety, consumers are actively seeking local "replacements" for

overseas brands, which is particularly evident for young consumers who purchase clothing

brands and accessories.

3. The biggest surprise in the Double Eleven market this year may come from the silver

haired generation.

The shopping motivations of silver haired consumers can be roughly divided into two cate-

gories: one type wants to buy discounted products on the "Double Eleven" holiday, and the

other type wants to buy products that can improve the quality of life and make later life more

comfortable.

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contact with Vivi (sh_plc@163.com)  for an offer, belows are for sales:

Supplier 1756-A4

factory 1756-L71S

new original 1769-IQ32 

manufacturer 1756-OB32