The Spring Festival (Gong Xi Fa Cai)is a beautiful moment for Chinese families around the

world to reunite and welcome the new year together.

2024 Spring Festival Gala: The fusion of tradition and innovation attracts billions of viewers

worldwide

As the highest rated television program in China, the Spring Festival Gala has been a traditional

annual program since its premiere in 1983. The 2023 Spring Festival Gala received a total of 11

billion views on China Mobile's all media channels, making it the most watched TV program in

the world. (Allen Bradley 1769-OB16 CompactLogix output module)

This year, the evening party showcased a variety of performances ranging from music perfor-

mances, comedy, traditional arts (such as opera and martial arts) to exciting performances

(such as magic and acrobatics). In addition, the evening party also adopted cutting-edge

technologies such as Extended Reality (XR) and immersive stage interaction technology to

enhance the audience's viewing experience.

ProSoft MVI56-MNETCR Enhanced Network Interface Module MV156MNETCR

In the eye-catching performance, the creative New Year custom program shows the richness

and diversity of Chinese food culture, implying the bumper harvest in the the Year of the Loong.

Chinese drum dance is another vibrant highlight, with dancers dressed in traditional costumes

injecting vitality into the stage with highly rhythmic drumbeats. The choreography of dance

combines precision and spontaneity, vividly showcasing this ancient art form in modern

celebrations. (Siemens 6ES7317-2EK13-0AB0 CPU Central processing unit)

For the first time, the broadcasting hall has adopted an immersive stage interaction system

equipped with a free angle ultra high definition camera. This system can capture the actions

of actors from different angles and preserve the exciting moments of the performance. By

utilizing artificial intelligence and augmented reality technology for real-time rendering, it

creates a visual experience that integrates actors and scenes.

Individuals from different backgrounds become the protagonists of the evening party. From

pastry chefs and retired technicians to police officers and athletes, people from different pro-

fessions shared their stories in the opening short film "Our Spring Festival Gala", igniting

people's hope for a better future.

In order to demonstrate the global influence of the Spring Festival Gala, more than 3000 public

screens in 90 cities on six continents around the world conducted a live broadcast of the Gala,

allowing people from all over the world to experience the unique charm of Chinese Spring

Festival and Chinese culture through singing and laughter.

SH Automation Company Limited is celebrating the Spring Festival and will continue to serve

our esteemed customers after the holiday. Thank you very much for your past support. If you

have any needs, please contact me (Vivi (sh_plc@163.com)) and I will serve you promptly

during the holidays.